[T]he business is run by men. Although the interesting thing is, so many studio heads are women. So many of these women have bought into the male mindset. They don’t care about whether they think women are funny, it’s like the John Maynard Keynes thing, it’s about the beauty pageant. You pick not who you think is the most beautiful, but who you think most people will think is most beautiful. So that’s what they are doing… I think we are getting to a winter of disconte. When they notice something authentic, that is starting to pay off.
That’s why when six years ago Judd Apatow made the 40 Year Old Virgin, it felt different. Now it doesn’t feel different. But with this, it’s women doing what he did six years ago in a way. It’s like, holy crap, it’s weird, it’s different and I love it. And I think what has to happen is that we need to go see that movie. We need to make it make a hundred million dollars.
Now they’ll take away the wrong lesson — just put chicks in there talking about vaginas, instead of funny, really funny smart chicks doing it, working as hard as they did to make a great movie.
But it’s a systemic change from the bottom up, where you vote for a movie for going to see it.